Everyone in business knows that innovation is critical to creating and sustaining growth. Successful companies who have built their brand and stayed ahead of their competitors have invested in innovation training and continue to apply innovation systems to every aspect of their business.
In this dynamic, fast-paced program, you will explore the core concepts for successful innovation. Over the course of four days you will immerse yourself in innovative thinking with a series of theoretical and real-world lessons for solving modern business challenges. You will be introduced to several concepts, processes, and modes of thinking that lead to innovation including Design Thinking, Business Model Canvas, Storytelling and Empathy mapping.
Through individual and group exercises you will have the opportunity to apply these concepts and strategies. After four days, you will leave with the tools necessary to impact your organization or your idea.
Anyone who wants to understand innovation and how to apply these acquired tools and techniques to help their organizations or bring an idea from conception to formation is welcome. There are no prerequisites.
Mar 23-24, 2017 (9am-5pm)
Apr 17-18, 2017 (9am-5pm)
Click here to download a PDF program brochure including an overview, benefits, facilitator information and other program details.
Innovation Design Certificate
Become certified in Innovation Design from the Xavier University. It includes the following programs, which you can take together or individually.
Design is all about identifying and working within given constraints to arrive at new and better solutions. Design Thinking is when you begin to think from a place of empathy and understanding for the person you’re creating for—and within the constraints in which you’re working. Our programs are designed specifically with you in mind and will give you the skills, tools, and basic understanding of how to create, ideate, design and ultimately solve problems.
“Tell me a story.” That’s how we all got our start. Who doesn’t love a great story? Stories are universal in their appeal. Everyone can relate to the desire to be entertained and taken away. And storytelling is integral to innovation too. Stories help translate ideas into realities. Our storytelling programs are designed to teach individuals how to create effective and powerful stories that connect with audiences in order to propel one’s innovative brand, product and service to the next level.
Good design is grounded in a deep understanding of the person for whom you are designing. Designers have many techniques for developing this sort of empathy. An empathy map is a collaborative tool teams can use to gain a deeper insight into their customers. Much like a user persona, an empathy map can represent a group of users, such as a customer segment. We teach it as a synthesis tool to help quickly uncover latent user needs. By introducing this synthesis tool and others, students are provided with tools to help them quickly go through their notes from need-finding in the field to distill down to what are the golden nuggets of opportunity. Taught by: Tom Merrill
Journey Mapping is a simple, innovative way to see what your consumers are experiencing by visually mapping out their interactions. The idea is to distill down the consumer’s experience with the focus being squarely on the consumer. Once a journey has been mapped via exploring, white boarding, sticky-noting and of course, some good-old human interaction, opportunities are discovered to improve the consumers’ interaction.