Communications Excellence Certificate

Business Communications:
The first part of this interactive workshop focuses on improving verbal communication skills
including providing meaningful feedback, resolving conflict, and meeting everyday workplace
challenges. The second portion of the class emphasizes effective written communication in the
digital age, including crafting clear and concise messages, being other-centered, and increasing the professionalism of your writing.

Change Leadership:
Strong leadership in the face of organizational change is necessary for both the success of an
organization along with the engagement and retention of employees. How change is managed has
a significant impact on how others react and transform. Change Leadership includes more than just looking at what changes are needed, but how the changes will affect people. This program will
provide participants with practical tools to assess and manage change, successfully identify the role and phases of change, and walk through how to create action plans to overcome challenges and reach desired outcomes.

Critical Conversations for Managing Conflict:
Meaningful conversations yield better results. When we are stuck because we are avoiding a needed conversation or having a conversation more often than we want, it is a sign that we are talking but not really conversing. Learning the proven skills that help frame how, when, and what we say can yield amazing results. Critical conversations can be applied anywhere with anyone. These skills improve relationships, reduce stress, minimize conflict, improve productivity, and, best of all, improve our ability to be effective.

Developing Your Personal Brand:

Developing and demonstrating an intentional personal brand identity will create a more positive reputation, foster better and lasting impressions, and may bolster the influence you have upon others. Participants in this highly interactive course will begin by studying human psychology, their own biases, and how others perceive them. Building upon this foundation, participants will then identify the skills, characteristics, and abilities that make them unique. The program will combine all of these facets of one’s persona, showing how a personal brand is made and utilized. Participants will create an action plan to acknowledge the areas they want to develop so that their personal brand can evolve into the version of how they want to be perceived in the world long-term.

Influencing in a Cross-Functional Organization:
A cross-functional organization is one where multiple reporting lines exist. This may involve direct
line or indirect reporting to one or more individuals. At their best, cross-functional structures can
be creative and high-performing. At their worst, they can be a confusing labyrinth of changing
players who lack accountability. The skills and behaviors needed to make management a success
require a new emphasis on exceptional people skills and methods for influence.

Storytelling for Innovation:
More than ever, there is one thing that truly separates many brands and companies today—that one thing is STORY. When it comes to creating powerful brand connections, engaging innovations, and inspirational business strategies, a good story can make whatever brands share more impactful. For this full-day workshop, presentations include surprising insights, engaging personal stories, fun movie references, hands-on exercises, and “Hollywood-esque” tools. Participants will leave with a series of inspiring story fundamentals, examples, and methods that can be applied by ANY role within an organization and in ANY industry. Using the building blocks of storytelling, participants will be able to develop strategies to bring innovative ideas and methodologies back to the organization.

Professionals at any level who want to increase their communications skills.